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RHT Consulting will be providing a series of seminars on how to “catch the upswing”. The tentative schedule is as follows: Seminar 1: Catching the Upswing -- Overview of Key Shifts and the Implications New economy shifts have changed the landscape of how to compete and win. The recession has accelerated disruptive trends. This seminar will review the new economy insights including: innovation, customer, workforce, market, products/services/solutions, technology, business and operational models, ecosystem/collaboration patterns, policy/regulatory environment as well as the associated financial scenario planning that needs to be used in the new world. Implications of new economy shifts will also be explored along with the key tenets of how to win in this environment Seminar 2: How to Perform a Self-Assessment -- The Key Rigor and Listening to your Audience This seminar will provide an overview of how to assess your current position relative to the key shifts in the market to ensure you are capitalizing on the economy as it is today and are positioning yourself most optimally for the economic return. The assessment will review both what you should do and how it should be done. We will also discuss the different types of transformations, positioning that one can pursue based on the results of your self assessment Seminar 3: Using Innovation as your Strategic Weapon --When the going gets tough, the tough innovate In 1930 Henry Luce launched Fortune Magazine when everyone had lost theirs. It was a journal packed with human interest stories. It made a relevant contribution to consumers lives. The interest in business was high, Luce listened and responded to an unmet need. The new economy requires a new kind of innovation. The third seminar will focus on what innovation types exist as well as how to innovate strategically and tactically as well as how to incubate your innovations. Innovation types that will be explored include: business model innovation; technology innovation, operational model innovation, product service innovation as well as another dimension that hasn’t been exploited yet. We will explore different scenarios as well Seminar 4: Creating a New Value Proposition that Capitalizes on the New Economy: Value is the center of consumer and client behavior Value to consumers is different than it has been; consumers are downsizing their lifestyles; simple is good; reconnecting with nature etc. There is no more profit at any cost. The implication: “no more bullshit”. Be relevant; be a solution; be price aware; be more! This seminar will outline how to create and market a new value proposition that monetizes the new economy Seminar 5: Exploiting Web 2.0 (Users Run the Web) and Web 3.0 - Collaboration across the Ecosystem In Web 2.0, there have been meteoric adoption rates of video, social networks and blogging; folksonomy is starting to prioritize web search results, not Google; communities in the “long-tail” have become prevalent; multi-media digital has become 30-50% more successful for conversions; many other digital options have become available; multi-media has expanded dramatically. With Web 3.0, exploiting the ecosystem becomes foundational; advertising shifts to the internet as a primary source. Seminar four will provide a view of the dynamics at play in Web 2.0 and 3.0 as well as how to exploit them! Seminar 6: Your Workforce – Gen X, Y and Z The people who work in your company are the center of your strategic advantage or disadvantage. The average number of jobs will triple with Gen Z than it was with Gen X. The introduction of universal healthcare makes temporary working much more attractive. How to attract, retain and nurture talent is a challenge that nearly 70% of companies are not ready for. This Seminar 7: The Importance of Rigor All seminars will provide trends, implications as well as analytical techniques so that you can leverage the information and apply it to your organization. On the RHT consulting web site, you will find excel models that will help you use the information that we provide in the seminars. After each seminar, a simple model will be provided and for an additional charge, you may purchase the more complex models. In addition, you may ask questions of our modeling masters via the web, and, for an additional fee, gain consulting around these models. This seminar will provide the details around why rigor is very important in every analysis you perform. Short-cuts are dangerous. This session will answer questions about the models we’ve provided. Bring your computers!
Please sign up here if you are interested in the dates for the seminars above. Each seminar will last approximately three-four hours and beverages will be provided. The first seminar is $200. You may sign up for three seminars after the first one for $550. Six seminars can be purchased for $1000 after the first one. Advanced purchase is required. Seminars will be held on Monday or Thursday afternoons every seven weeks |
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It's now 2010, and the economy is returning. This "recovery" is not like any other. The pace of any trend has accelerated by at least 300%. The workforce has changed for the foreseeable future. Your channels to market are different. Consumers want something different. It's not the same game.
Most important for you is to check: Am I targeting the right people? Do I have the right message? Am I trying to reach people through the right channels? And...if I have all of that, do I have something that's differentiating? AND am I delivering it efficiently? The key: growth breakthrough innovation, a new market strategy to target the right people, a new brand strategy to have the right message, and most important, a new integrated channel strategy to get access to those you want to talk to. The most important channel this year to master and dominate is digital media, including social media, blogs, microblogging, and the list goes on....and to do it via mobile! Check out our blogs at http://rhtconsulting.ning.com/ to find out more. |
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