What's the value of social media, and, more broadly, the digital channel? RHT Consulting just finished an digital strategy and blueprint engagement that had a significant top line and bottom line impact for a financial services client. The client achieved 230% improvement in online conversions; 700% improvement in leads; 900% improvement in share of voice; 680% improvement in influence and clout on the internet and, most importantly, a shift from the off-line channel to the online channel by 30%, thus reducing offline costs. The story...coming soon!
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